How do you explain influencer marketing?

Every industry has its own unique vocabulary and set of terms and phrases that are taken for granted when you work in that space. When I worked in the telecommunications industry, my daily conversations were peppered with acronyms like ISDN, FDDI, FCC, TRS and phrases like "modulation", "subscriber line charge", "common ...

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BlogFrog is now TapInfluence

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When my son was little, my life was so consumed with the basics - carrying him, teaching him, feeding him, and just making sure he made it around sharp corners and ledges without killing himself.  It was hard to imagine him grown up.  But now he’s a teenager, with a driver’s license and a job, and I wonder where all the ...

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BlogFrog Featured in Entrepreneur Magazine

Being an entrepreneur comes with many moments of frustration, doubt, and isolation. But this past week was not one of them.  Sometimes all it takes is a fleeting moment of celebration and validation to make all the hard work worthwhile.  Or at least it gives you enough of a lift to carry you through a few more months of ...

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Why SOPA will destroy web innovation

SOPA, the Stop Online Piracy Act, is a radical bill currently being considered by Congress that would wreak havoc on web-based innovation. The nice title suggests the provisions serve merely to prevent copyright infringement and make it harder for people to steal music, videos or other licensed material.  Who doesn’t want ...

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Which brand would you rather be?

I’ve been having a lot of conversations recently with brands and agencies (PR, Social and Ad) about conversational marketing.  Conversational marketing is about being part of the content and conversation that consumers are engaging with, not just being an ad they see in the sidebar.  If you are only on the sidebar, your ...

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