Along with our employees, partners and investors, this week BlogFrog celebrates the closing of $3.2 in venture funding, led by DC-based Grotech Ventures. To say we are thrilled is an understatement. You can read some of the press coverage in TechCrunch, The Next Web, and Media Post.
The idea of partnering with influencers to reach a wider audience is not new. It’s why brands use celebrities in print ads and physicians in commercials. But there are millions of far more influential consumers out there leading normal lives, quietly producing content on blogs, YouTube, Facebook, Twitter and other social channels. BlogFrog’s technology platform allows consumer-facing brands to activate these social influencers based on topics and products they genuinely care about anyway. This creates a relationship between brands and consumers that is based on conversations, not advertising. It’s a pretty cool idea and we’re excited that Grotech and our other investors see the big game at play here.
The new infusion of capital will allow us to take this vision to an entirely new level. Not only will we broaden our set of features for consumer brands, we’ll build more tools for bloggers that help them increase their reach, create communities for readers, and even make money while they do it.
It is an incredible time to be an entrepreneur and I am so proud and honored to work with such an amazing team. A guiding principle of our company culture is to encourage every employee to be the CEO of their job. Whether they develop code, work with clients and bloggers, or write website content, every person is empowered to take charge. And they do! If you are interested in joining our team, check out our jobs page.
Huge thanks to BlogFrog’s existing investors, Grotech Ventures, partners and employees, and to our amazing customers. This is just the beginning!